Ethnographic Research

How to switch gears from asking questions, to observing and participating in the research topic?

Asking questions, of course, is much easier . . . but the tricky thing is you always get an answer. The question is, did you get the right answer, or are you just stuck with people’s ‘post-rational’ verbalizations?

“What people say and what people do and what they say they do
are entirely different things.” –
Margret Meat

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