Trend Research Asian Lifestyle
This multi-client project was developed during several field trips to China, Japan, Singapore, South Korea from 2007 -2011. The research covers: architecture, urban living, shopping, hospitality, food and personal care products. I created a photo book for this multi client project and you can preview the photo book of Asian Lifestyle here
Digital Lifestyle Philips Design
2007 Studying people’s online Lifestyle in India and the US by engaging for over 2 weeks online This is the first online project that I did with the Revelation Research platform and the first time that Revelation’s platform was used for an international study. The study formed the basis for developing an online ‘activity-based’ research approach. The study was presented at ESOMAR Qualitative Conference in Paris, after which many presentations, webinars, trainings and methodological consultancy for online qualitative research followed. Publications: N.Reinhold / K. Lendup Bhutiaia (2008) La visite virtuelle a domicile: Les motivations profondes des gens dans… Read More
Ethnography: Elderly in Asia Philips Design
2009 Ethnographic contextual study on elderly in Asia This study is the starting point for my interest in researching the elderly. This particular population has been coming of age since WWII, but it took many years till companies and marketers focused on this new and active group. Aging has become a diverse process and so has this demographic. Studying people beyond the categorization of ‘empty nesters’, observing their transition to pensioners, seeing how they deal with aging and what kind of solutions they find for their changing needs in life is very… Read More
SOCRATIZE 