How to promote quality of online research besides cost and time effectiveness?

Doing research online is not enough. The Internet offers us researchers completely new possibilities in engaging with participants.  I call my approach ‘activity-based’ because rather than asking questions, I give participants tasks and activities to do and ask them to report their findings online.

This consists of: writing a diary, going to the local shop, trying out a new product, interviewing the neighbor and so on.

More details can be found in my webinar for Revelation in 2012: