Trend Research Asian Lifestyle

This multi-client project was developed during several field trips to China, Japan, Singapore, South Korea from 2007 -2011. The research covers: architecture, urban living, shopping, hospitality, food and personal care products. I created a photo book for this multi client project and you can preview the photo book of Asian Lifestyle here

Digital Lifestyle Philips Design

2007 Studying people’s online Lifestyle in India and the US by engaging for over 2 weeks online This is the first online project that I did with the Revelation Research platform and the first time that Revelation’s platform was used for an international study. The study formed the basis for developing an online ‘activity-based’ research approach. The study was presented at ESOMAR Qualitative Conference in Paris, after which many presentations, webinars, trainings and methodological consultancy for online qualitative research followed. Publications: N.Reinhold / K. Lendup Bhutiaia (2008) La visite virtuelle a domicile: Les motivations profondes des gens dans… Read More

Transforming company culture at PBI

Working with Point-Blank-International to innovate and transform the inner company culture 2012 -13 Change Management Process in 3 phases: Phase 1: Create Awareness – Introduce teamwork and a workshop culture Phase 2: Try out – New ways of working, new methods, new formats and a new form of client interaction Phase 3: New Service Development – Create new service offerings   More information: Slides for Webinar 2013 at the Design@Business Community

Online Collaboration in 2nd Life for Philips Design

2007 Philips Design Setting up and facilitating online collaboration and co-creating in 2nd Life Publication: S. Kozlov / N.Reinhold (2007) Play or not to Play – Can companies learn to be n00bs, LFG, and lvl-up in Second Life? AIOR – Conference.   You can download the paper here: AIOR Can companies learn to be n00bies

Training research methodolgy at ESOMAR

2009 -2011  Workshop: Moderating online qualitative Studies – Marrakesh, Athens, Barcelona, and Vienna 2012 Presenting at the Romanian National ESOMAR Event Bucharest 2013 Workshops: Trends in qualitative Research  – Ho Chi Ming City Local ESOMAR event: Romania May 2012 from SOCRATIZE See workshop schedule at the ESOMAR Website (European Sociaty of Market Research) or read details below: Copy from the ESOMAR Website: Moderating Online Immersive Qualitative Research Ethnographic inspired online approaches Workshop overview While early online qualitative research focused on replicating focus groups, new ethnographic inspired approaches to online qualitative research are… Read More

Ethnography: Elderly in Asia Philips Design

2009  Ethnographic contextual study on elderly in Asia This study is the starting point for my interest in researching the elderly. This particular population has been coming of age since WWII, but it took many years till companies and marketers focused on this new and active group. Aging has become a diverse process and so has this demographic. Studying people beyond the categorization of ‘empty nesters’, observing their transition to pensioners, seeing how they deal with aging and what kind of solutions they find for their changing needs in life is very… Read More

Bulkpowders E-Commerce

2014: Support rolling out German Webshop Looking at branding, naming, categorization, competition