How to do research in markets in markets that are changing quickly and radically?

Markets are different: doing research in saturated markets such as Western Europe, Japan or the US is
quite different from setting up research in markets dramatically changing. Close cooperation with
local teams is needed to understand and interpret research findings in the market that they take place in.

Shanghai changing urban landscape

Nightlife for the new rich Ho Chi Ming City

New Traffic in old infrastructre Ho Chi Ming city

Ho Chi Ming city Propaganda